Global / Cross-Surface
Elements that appear across the whole site rather than on one page: header, footer, forms, overlays, emails and the accessibility layer.
Accessibility & Performance LayerThe invisible cross-site layer of accessibility, mobile ergonomics and performance that underpins every other surface’s success.Explore →Error & Empty States404 and error pages, empty search, empty cart and out-of-stock states — the moments a store usually loses people, turned into recovery…Explore →Forms & InputsForm fields and inputs wherever they appear — checkout, account, search, newsletter — treated as one surface because their usability rules are…Explore →Header & FooterThe persistent header and footer: cart emphasis, order-tracking and policy links, and clearly sectioned footer navigation present on every page.Explore →Overlays, Modals & NotificationsAdded-to-cart overlays, promotional modals, load indicators and prompts — interruptive elements that must inform without derailing the shopper.Explore →Transactional EmailsOrder, shipping, tracking and loyalty emails: a first-class surface whose links and completeness strongly affect retention and repeat visits.Explore →