Foundations
The invisible base beneath every page: accessibility, mobile ergonomics, performance and sitewide consistency. Get these wrong and you lose conversions silently, everywhere, however good each page is.
AccessibilityAccessible markup, forms, navigation and dynamic content that make the store usable for everyone, including assistive-technology users – a legal and commercial…Explore →Mobile & Touch ErgonomicsTap-target size and spacing, thumb zones, keyboard layouts and mobile-optimised content that make the store comfortable and precise to use on a…Explore →Performance & Perceived SpeedLoad indicators, actual and perceived performance and progressive enhancement that keep pages fast and responsive so shoppers do not abandon out of…Explore →Sitewide Consistency & ConventionsA consistent primary button, footer structure, header cart emphasis and predictable patterns that make the whole store feel coherent and reliable.Explore →