Discovery & Findability
Everything that helps a shopper find the right product fast: navigation, category structure, search and filtering. When findability fails, visitors never reach the pages that convert.
Category & Taxonomy StructureHow categories are named, grouped and nested, including intermediary pages and view-all paths, so shoppers always know where they are and where…Explore →FilteringWhich filters to expose and how their interface, scope and logic work, letting shoppers narrow large product sets down to relevant options…Explore →Homepage & Entry PointsThe homepage and campaign landing surfaces: above-the-fold value, product-finder wizards and the mix of categories and products that orient a first-time visitor.Explore →Navigation & MenusPrimary and mobile navigation, category headings and location cues that let shoppers move through the store without getting lost or fighting unfamiliar…Explore →On-Site SearchAutocomplete, query understanding and result relevance including typos, synonyms and no-results recovery so shoppers who search actually find what they are looking…Explore →Sorting & List LayoutSort options and defaults, grid versus list layouts, pagination and resuming position. How product lists are ordered and displayed for effortless scanning.Explore →