Your Site Logo Should Always Link to the Homepage

Most people don’t think about it, but clicking on a website’s logo is one of the easiest ways to get back to the homepage. This simple action has become a standard part of how we use the web. Whether you’re shopping, reading, or exploring, you expect the logo to...

Improve User Orientation with Smarter Navigation Design

In many direct‑to‑consumer (DTC) websites, users often arrive through search engines, social media links, or cross‑site referrals without following the main navigation path from the top. In those situations, traditional orientation aids like breadcrumbs may be absent,...

How Live Chat Can Lift Your Online Sales by Up to 20%

Live chat has evolved from a customer support novelty to a strategic asset in the modern e‑commerce toolkit. In e-commerce, where 69% of online shopping carts are abandoned and customers hesitate before clicking “buy,” real-time conversation can be a critical lever...

How Product Imagery Shapes Online Buying Decisions

Across devices, platforms, and demographics, users consistently turn to images as their first point of interaction on a product page. Before reading a product title, scanning a description, or even checking the price, users instinctively engage with the image gallery....

Your A-Z of Digital Design

A clear, friendly guide for anyone working with designers, developers, or UX experts. A Alt text – Text that describes an image for accessibility and SEO. Above the fold – The part of a webpage visible before you scroll. Important for first impressions....